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Air Fryer For Life

Are you an air fryer fan? Or are you yet to join the ranks of what may be the biggest cooking cult in the world? Here are some insights into the most advanced air fryers and cooking multitaskers in the world, what you should be looking for when choosing one, PLUS brilliant recipes to try. Fact: Air fryer life is here to stay.

“Let me tell you about my air fryer…” has become dinner party talk, die-hard braaiers are conceding that a good air fryer will cook Woolies chicken or lamb sosaties better than they can, and everyone from students, singletons and pensioners to busy moms on-the-go agree that air fryers have made cooking simpler, better and faster.

10 WAYS AN AIR FRYER WILL CHANGE YOUR LIFE • Love chicken wings? Make the crispiest, juiciest wings you’ve ever had in just 15 minutes, simply toss in a little oil or marinade and you’re ready to fry! You may never deep fry anything again. Try this recipe for Sticky Chicken Wings.

Sticky Chicken Wings

• Hungry teens? Make crispy hot chips in 15 minutes flat – toss frozen oven chips in a teaspoon of oil, season and let the air fryer do the rest – so much less mess. Try this air fryer Samoosa recipe too.

• Cooking for a crowd? The Instant Vortex Plus Versazone cooks different foods in two different baskets – at different temperatures – all at the same time!

• Energy and electricity conscious? An air fryer is up to 80% more energy efficient than a conventional oven – game changer!

• Short on space? The Instant Pot Duo Crisp & Air Fryer is an electric pressure cooker AND an air fryer – simply swap out your lids according to cooking tasks.

• Time strapped? An air fryer needs no pre-heating. Cook your favourite snacks and meals (from toasted cheese to roast chicken) in less time than a conventional oven.

• Hate washing up? Cook an entire meal in your air fryer – and simply wash the non-stick basket in warm, soapy water, that’s it!

• Health conscious? Roast fish, vegetables, sweet potatoes, chicken or meat with just a splash of oil and enjoy the locked in flavour and goodness. Try this Air Fryer Salmon recipe.

Air Fryer Salmon

• Batch cooker? Reduce prep time by up to 70% by using an air fryer to roast, bake or air fry your meal components. Then use it to reheat your pre-cooked meals.

• Keen baker? Anything an oven can do, an air fryer can do – in less time. Even perfectly moist cakes and muffins. This air fryer Blueberry Muffins recipe is so easy. STAR CHEFS & AIR FRYER FANS It’s not just home cooks who are air fryer fans. In South Africa, online foodie sensation Mariam Jakoet-Harris (@cooked.inc) has built much of her brand around Instant Pot and Instant Vortex food hacks, recipes and content. A caterer, teacher and passionate home cook, Mariam began sharing her Instant Pot lessons online during the 2020 pandemic.

“The Instant Vortex has been a gamechanger in my life – I use my air fryer a lot at home, in my business when I prepare for functions, and of course in my lessons for adults and kids – it’s so economical and convenient,” she says (see Mariam’s game-changing seared steak recipe using the Instant Vortex Air Fryer below).

Meanwhile local star chef and author Sinoyolo Sifo, AKA Sifo The Cooking Husband, is also an air fryer fan, sharing his tried-and-tested recipes on his hugely popular Instagram feed @sifo_the_cooking_husband (see his recipe for Lemon & Herb Roast Chicken using the Instant Duo Crisp + Air Fryer below). INSTANT VORTEX LEADS THE AIR FRYER CHARGE Instant® Brands is one of SA’s leading kitchen and cooking appliance brands and are the brains behind the ground-breaking Instant Pot® electric cooker, the Instant® Vortex suite of Air Fryers, as well as the dual-purpose Instant Pot Duo Crisp + Air Fryer. The Instant Vortex Air Fryer hit SA shores in 2019, and such was the hype that all units were sold before they even hit the shelves. In fact, sales have shown little sign of slowing down ever since. In just three years, Instant Brands South Africa has released a total of six Air Fryer models, including the ground-breaking Instant Vortex Plus with ClearCook™ Air Fryer – consistent best-on-the-market winner since its launch just a few months ago. The Instant Vortex Air Fryer set out to resolve key issues home cooks wanted to solve:

“Can I cook an entire meal (whole chicken) in it at once?”; “Is the basket size big enough for my needs?”; and crucially “Is it easy to use?”. In South Africa, questions such as “Will it save me time?” and “Will it save me electricity?” are key – and the answer to all of these is a resounding “YES”!

The newest addition to the Instant family, the Instant Vortex Plus with VersaZone, landed in SA this year and offers a single and dual drawer in one with more solves than anything ever seen. Thanks to patented technology, it is now possible to prepare different foods independently and at different temperatures. It’s a game changer for cooks of all levels and persuasions and is certainly on its way to making regular ovens obsolete. What about basket size? This is a question that is the most asked in stores and certainly on the Instant SA Facebook page – and it’s an important one, says Instant Brands Marketing Director Anita Nesbit.

“We are very proud that the Instant Vortex revolutionised the basket shape to be the biggest in its class and with a much more efficient and much-loved square shape that consumers love.” Additionally, at 8.5 litres the Instant Vortex Plus with VersaZone is the largest, single-drawer air fryer in South Africa. “Our mission remains to offer the best appliance in its category at a realistic price, and with the Instant Vortex retail price starting at +- R2000, we know we have achieved this,” says Anita.

A COMMUNITY THAT COOKS TOGETHER Instant Brands SA has built a huge community of engaged air fryer fans and devotees on their social media pages and a comprehensive bank of air fryer recipes on their website.

“When you buy an Instant Air Fryer you are immediately part of a family of food fanatics who are only too happy to guide you on your journey. The community we have built based on people’s recipe sharing, their questions and tips and tricks is utterly unique and it’s a point of pride for us – we knew our Instant appliances would change people’s lives, but to hear it from them in person is phenomenal,” says Anita.

LOCAL FOODIES’ STAR AIR FRYER RECIPES Sifo the Cooking Husband’s Parmesan Crusted, Lemon & Herb Chicken https://www.instantpot.co.za/recipes/sifothecookinghusband/air-fry--pressure-cook_basics_duo-crisp--air-fryer_poultry/parmesan-crusted-chicken/357

Sifo the Cooking Husband’s Parmesan Crusted, Lemon & Herb Chicken
Mariam Harris’s Famous Reverse Sear Air Fryer Steak

Chef Naledi’s Roasted Pumpkin https://www.instantpot.co.za/recipes/chef-naledi/air-fry_/air-fryer-roasted-pumpkin/508 INSTANT BRANDS HALL OF FAME Here’s what others have to say about Instant Vortex Air Fryers: Instant Vortex Air Fryer, “Why We're Obsessed with All the Instant Vortex Air Fryers. They're good — like, really good.” Food Network, January 2022 Instant Vortex Air Fryer, Best Multi Action Air Fryer Top 5 Best Air Fryer to Buy, Independent Newspaper UK, Jan 2033 MSN.com, Feb 2023 Instant Pot Duo Crisp + Air Fryer, Best Multi-Cooker Good Housekeeping US, March 2023 Instant Vortex Plus Air Fryer with ClearCook, Best Air Fryer with Window Good Housekeeping US, February 2023 Instant Vortex Plus Air Fryer with ClearCook, Best Air Fryer Overall, Best Air Fryer 2023 Ideal Home UK, March 2023 Instant Vortex Plus Air Fryer with ClearCook, The Best Air Fryer Overall 2023 TechRadar, March 2023


For a comprehensive bank of Instant Brands recipes, visit www.instantpot.co.za

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