If you are part of the e-commerce game, particularly of the one in the beauty industry, you have no other choice: you need to do your best to stay ahead of the curve. And what is the latest game-changer? Of course, it’s augmented reality (AR) virtual try-on technology, which is already revolutionizing how customers shop for beauty products online.
And here are 5 reasons why any online beauty store should join this AR trend:
1. Boost Your Sales
Imagine that your customers can try on any makeup piece or a new hair color virtually, straight from their cozy living room or bedroom. Doesn’t that sound awesome? In addition to adding coolness to your brand, it’s a perfect sales booster. Look at Sephora, a big player in beauty. They’ve got this Virtual Artist app where you can try on tons of lipstick shades or eyeshadows without ever leaving home. As a result, their engagement increased and sales boosted. The reason? Customers simply started to feel more confident in their purchases. The conclusion is pretty simple: when customers have a chance to see how this or that product looks on them before actually buying it, they are way more likely to hit that “BUY NOW” or “ADD TO CART” button. This way, you are selling more than just makeup—you are selling a real confidence boost.
Thinking about incorporating AR virtual try-on into your online beauty store? You are lucky, as there are some super easy ways to make it happen. For example, consider using SDKs—these are ready-made tools that can be easily added to your app or website, bringing all the AR features with just a few clicks. So, this is your chance to get up and running quickly, giving your customers an enhanced shopping experience and your developers more time to spend on some other features.
2. Keep Your Customers Happy
Let’s be real—returns are a hassle. How often people send back the goods they’ve bought online because they aren’t happy with their purchase! But luckily, AR can change that too. When your customers can try on makeup with virtual try-on tools, they know exactly what they are getting. This means fewer returns and more satisfied customers. And you know what? Happy customers are loyal customers. They’ll keep coming back, and they’ll tell their friends about your virtual try-on feature. Plus, fewer returns mean your support team can focus on helping customers rather than handling return issues. It’s a real win-win!
3. Get Smart with Product Insights
AR isn’t just a fun tool, but a precious collection of essential data. Imagine knowing exactly which lipstick shade is the most popular or which new product is getting the most buzz—all from your AR try-on stats. And of course, this data is invaluable for planning your future products and potential marketing moves. A hit in the virtual world? It’ll definitely be a hit in real life! This way, you can add popular items to your beauty products, tailor marketing campaigns to specific tastes, and create new products inspired by your customers’ preferences. Simply put, AR connects you directly to your customers, making your business sharper and more responsive.
4. Create an Inclusive Shopping Experience
AR try-on technology caters to diverse skin tones and types. No wonder there are numerous brands renowned for their inclusive range of products. You can not just help people find their ideal shade, but promote a more inclusive and welcoming shopping environment. And this is something today’s consumers deeply appreciate.
5. Stay Ahead or at Least Keep Up with the Competition
Integrating AR tech into your app or website automatically positions your brand as an innovator and leader in the market. Plus, it sets a high standard for customer experience. This way, if you are an early adopter, you get several great perks: you make your brand stand out, attract tech-savvy customers, and keep up with—or even outpace—your competitors. This approach will definitely show everyone that your brand is not only forward-thinking but also committed to giving shoppers all over the world the best shopping experience possible.
Adapted from: TBM
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