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Recognising the Vital Role of Clean Water this World Water Day

On March 22, World Water Day is observed, focusing on the importance of this natural resource

and its contribution to life. Having clean, drinkable water available is a human right, but

unfortunately it is still a luxury to many in South Africa. Despite being a country rich in natural

resources, millions of South Africans still grapple with the lack of access to clean and drinkable

water.

Recognising the Vital Role of Clean Water this World Water Day
“South Africa faces a multifaceted water crisis, involving pollution, inadequate infrastructure, andthe impact of climate change, as seen with the recent floods in KZN,” explains BronwynRagavan, brand manager for sterilising brand Milton. “Not having drinkable, quality water can have severe health implications for South Africans and an outbreak of waterborne diseases such as cholera and dysentery, such as in Hammanskraal in 2023. This can disproportionately affect vulnerable communities, especially children, who have limited access to healthcare.”

There are different elements that can affect our water and make it unsuitable for drinking. These

include:

1. Pollution: Industrial effluents, agricultural runoff, and inadequate waste management

can contribute to the pollution of South Africa's water sources. Rivers and groundwater

reservoirs can carry contaminants that compromise the quality of drinking water.


2. Infrastructure: Many communities, especially in rural areas, lack proper water

infrastructure. Limited access to sanitation facilities and outdated water treatment plants

contribute to the contamination of water supplies. Many rural areas in South Africa still

make use of pit latrines and when not maintained correctly can cause contamination of

groundwater and water resources. Aging pipelines also pose a risk of further

contamination.


3. Climate change impact: The effects of climate change, including prolonged droughts,

floods and erratic weather patterns, exacerbate water scarcity issues. Dwindling water

supplies and increased competition for resources make it even more challenging to

ensure a consistent supply of clean water for all.


When it comes to the health of your family and knowing that their drinking water is clean, using

a product such as Milton, can put your mind at ease. Known mostly for its use by mothers to

keep baby bottles, utensils and toys free from germs, one of Milton’s 100 uses is that it can be

used to help sterilise water to make it drinkable. Milton kills up to 99% of all germs* and bacteria

associated with water-borne diseases, keeping you and your family safe.


Milton Sterilizing Tablets

By prioritising sustainable water management, investing in infrastructure, and fostering a sense

of collective responsibility, we can pave the way for a future where every South African has the

basic human right to access clean and drinkable water.

Milton is available at all major retailers.


*Bacteria and Fungi


For more information about Milton, please click on the below:

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