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The ‘Contrast Makeup Theory’ Explained: Are You High, Medium OR Low Contrast?

TikTok’s latest theory on how you should be doing your make-up is a game changer for your routine. Making waves across the platform, the theory suggests that you should be doing your make-up depending on the contrast of your features. Finding out if you are high, medium or low-contrast gives you a number of suggestions on what type of make-up looks best.

The ‘Contrast Makeup Theory’ Explained: Are You High, Medium OR Low Contrast?

The trend came about due to a user called @Alieenor on TikTok- who created a filter which helps you figure out your contrast level based on your skin tone, hair, and eyes. For example, if you’re blonde with fair skin, you’re considered low contrast, if you are pale with dark features you are high contrast. You don’t need to buy a bunch of new products to play around with this as Ailénor’s tips focus on enhancing your natural beauty—like trying a bold red lip to balance your look. Here are the different contrasts, what they are and how to do your make-up accordingly.


Low Contrast

If you’re considered “low contrast,” it means there’s little difference in the colour between your hair, eyes, and skin – creating a soft, ethereal look. It is recommended the no-makeup makeup trend for this contrast level, giving Elle Fanning’s light glam at the 2019 Cannes Film Festival as an example. While low-contrast individuals can wear bold makeup, it often looks more natural when kept subtle. Each contrast level follows this less-is-more approach for a more harmonious effect. the goal is to enhance your natural beauty rather than overpower it.

For those with low contrast, using lighter shades for blush and lip colour can help achieve that effortless vibe. Ultimately, the key is to find a balance that complements your features without overwhelming them, allowing your unique beauty to shine through.


Medium Contrast

With medium contrast, there’s a clear difference between your face and hair, which may require a bit of added intensity for a more natural look. Use lipstick in the right intensity—like pink or rosy shades—to balance the contrast without going overboard. If you are a meduim contrast, you may notice that nude lipsticks make you feel washed out. To tie the look together, apply a matching blush shade lightly on the cheeks. If you have particularly dark eyes, adding some intensity to your eye makeup can help soften the contrast with your skin tone, and a subtle smoky eye is a fantastic choice.


High Contrast

A high contrast face, features a significant difference in colour between facial features, such as very light skin paired with very dark hair. This contrast can draw attention to the face but might come across as harsh. To soften this effect, adjust your makeup to soften the contrast.

Bold looks like smoky eyes and dark red lipstick, as well as the Italian siren trend, which emphasises intensity. However, it is noted that you can achieve a softer effect by opting for medium-intensity red lips and cheek colours or a more subdued smoky eye. Ultimately, the key is to add intensity in a way that complements your features without overwhelming them.


Adapted from: goss.ie







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