According to Esse skincare, after two years of introspection and priority shifting, emerging trends are being noticeably impacted by a more informed consumer who wants to see real results. The skincare industry is no different. Trends in 2022 indicate that skincare is about more than immediate results no matter the cost. People are now looking to fringe products that aren’t caught up in the cycle of profit over performance, with brand vision a major consideration. Here’s a look at the top five trends dominating the skincare industry right now.
1. Proven ingredients
Big promises and synthetic chemicals won’t make the cut in 2022 as consumers become more label-savvy and question what they’re putting on their skin. Brands that are proving themselves with sound research, drawing on biotechnology and scientific formulations are more likely to win over customers this year. Ingredients to look out for include live probiotics that seed the skin and contribute to a healthy microbiome; prebiotic nutrients that feed the skin and restore balance; natural alternatives with proven efficacy and reduced side effect profiles, such as Bakuchiol, as well as oils that mimic those naturally produced by the skin.
2. Sustainability
The global climate crisis is officially everyone’s problem and consumers are now shopping responsibly to play their part. Where ticking a few boxes might have sufficed in the past, it’s vital that brands are adopting a zero-tolerance approach to unsustainable practices in the creation of skincare products. Ethical practices and certifications to look out for include organic, vegan, plastic-neutral, carbon-neutral, sustainably sourced, and no harm to animals or humans.
3. Skinimalism
The reality of industrial beauty is that profits have dictated the market, resulting in an over-use of synthetic chemical-laden products. The more these products are used, the more the skin is damaged which means more product is needed. This is harmful for the skin and environment as many of the products go unused and end up as harmful waste. Skinimalism aims to halt this trajectory by cutting down on the number of products bought and only using proven products where needed. Influential brands are cutting out foaming cleansers, reducing the steps in skincare routines, and providing products that actually work.
4. Long-term results
Where fast-acting, much more aggressive skincare practices were once the norm, the result has simply been oversensitive skin and a rise in skin conditions such as eczema and acne. Rather than taking aggressive action with dubious long-term effects skincare brands are now creating products with organic ingredients that minimise disruption to the skin’s microbiome – our natural community of good bacteria. This means the return to a healthier skin might take a bit of time, but once this is achieved, it will remain.
5. Rewilding
This might be a term often associated with returning natural ecosystems like forests to a healthy state, but this is also an overriding trend in skincare – restoring the diverse, flourishing ecology of skin’s microbiome. Where synthetic chemicals stripped the skin of its natural oils and attempted to replace them with synthetic materials, rewilding encourages a return to a balanced microbiome.
“This looks to be a really exciting year in terms of skincare and what consumers are wanting from brands,” explained Trevor Steyn, founder of bio-clinical skincare brand Esse. “For years, we’ve been tackling the notion that dirt is inherently harmful and soap is a necessary part of skincare, and we’re finally seeing some traction in the conversations overturning this notion. It’s really about creating an environment that allows the skin’s natural microbial diversity to return and thrive.”
To find out more about the Esse range, which is at the forefront of skincare trends, please check out www.esseskincare.com.
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