Don’t be fooled into believing that bigger is better, sometimes smaller can deliver a bigger punch than expected.
“We are always fooled into believing that we should always go big or go home, but the truth is that there is a definite place for smaller,” explains Thokozane Radebe, brand manager for Douwe Egberts.
When it comes to smaller, there are many items that can make a difference in your day-to-day living. Douwe Egberts has recently launched a 95g jar of their Pure Gold coffee variant, and this smaller jar offers many benefits:
Hiding your coffee away from the coffee thief at work is now a whole lot easier – its small size is perfect for a drawer, laptop bag, or even a quick getaway in your pocket. No longer will you be left coffee-less when you discover that your private supply became the property of the entire office without you knowing.
Travelling with a small jar in your luggage takes up less space allowing you to take your favourite Douwe Egberts blend with you on holiday. All you need is a small space in your bag, and if you are taking more than one you can manoeuvre the many bottles around your bag to make them fit perfectly. You could even pack it inside your shoes.
A smaller bottle is perfect for stocking fillers over the festive season. Your coffee-loving family will thank you for your thoughtful gift.
When needing to top up your coffee stash towards the end of the month, it is more cost-effective to buy a smaller bottle to tide you over. Instead of spreading the budget to include a new bigger bottle, a small one will have less impact on your wallet before payday.
If you have tried all the other Douwe Egberts variants, but have always been curious about Pure Gold, this is the perfect chance to give it a try… and love it.
Once the coffee is finished, a small jar can be used to hold jewellery, cotton wool swabs, or non-perishable food items. Reusing coffee jars, especially those with airtight lids can make for great storage options for spices.
A small jar of coffee may not satisfy you for the entire month, but the benefits of having and keeping a smaller jar are impressive. From storage to gifts to a travel buddy, these smaller jars provide options that bigger jars cannot.
“Often it is the little things that can make the biggest difference and we know that our new 95g jar of Douwe Egberts coffee will do just that,” concludes Radebe.
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